Business Process Consulting – Consulting to the Small Business Owner

Why are small businesses such a powerhouse in the economy?One of the ingredients is that successful small businesses are run by people with passion. Small business owners believe in what they are doing, and they love doing it. They are brimming with ideas.At heart, most small business people feel that they were born to make a difference in the world – to make the world a better place. The small business owner is obsessed with succeeding in making that difference and reaping the rewards that they deserve for both themselves and for the people around them.They do what it takes to make something happen – the long hours, the heartache, the joy, the desperation, the failure, the success and the elation. These people experience the full range of human emotion in the pursuit of their dream. They are the true believers.How then can the small business consultant contribute to the small business owner’s success?The answer is that the small business consultant must know how to help the small business owner learn to think strategically and thereby gain clarity, focus and direction. Such results are possible only when the consultant keeps three critical factors in mind:- While passion is often a key ingredient, a small business cannot run on passion alone- The small business person must make good strategic decisions- A successful small business person works hardA Small Business Cannot Run on Passion AlonePassion is critical in small business, but it must be channeled and directed. Single-minded focus is gained only by going through a deep thinking, soul-searching process that delivers a clear sense of Mission, Vision and Values.This process must occur at the personal level and then be reflected in the business itself, through words that spell out the Mission, Vision and Values in easily understood language.These words become the primary essence of the business. For the small business person, these statements spell out their beliefs and assumptions about their business and inform everything that they think, say and do.Every morning, when the successful small business person gets out of bed, it is with a real sense of purpose, namely, to fulfill his or her Mission.Their Mission, Vision and Values are well understood within their business, and they are the critical clauses of the employment contract that everyone in the business signs up for.Mission, Vision and Values inform and shape all business policy development and the processes and measures that are put in place to ensure disciplined execution.Making Good Strategic DecisionsOnce the value base of the business is defined, it must be aligned with good strategic decisions.Strategy Formulation is critical for success in small business. It is the thinking that this exercise generates that delivers high performing action, sustainable outcomes and lasting results.The effective small business consultant takes the small business owner through a process of thinking that ensures that the nature and the direction of the business are fully understood. The critical issues for action are identified and priorities are set.Agreed actions must then be written down, so that they cascade from the strategic level to all the operational streams of the business. Everyone in the business must know what part they play in achieving the strategic goals.Remember, small business people are energized by the demands put on them in the moment. This is because they are people of action. However, this can be a problem when they are under too much pressure. They can become overwhelmed by the clamor of present demands, and they often fail to have a planned approach.Working to a well constructed small business plan, based in good strategic thought and decision making, relieves the pain of the frenetic pace and worries of the day to day.By paying attention to the important things that further their strategic goals, the successful small business person gains the right perspective on immediate and urgent sounding distractions. Business development and risk management are all addressed, when the small business owner works to a plan.One of the important things that the small business person must have clear in their minds is everything to do with their customers. They must know who they are. They must know what they need. They must know where they are and how they are going to be reached. They must know their own capabilities in being able to deliver what their customers want.They must know the gaps in their own business that must be addressed to achieve high yielding results.When all their capabilities are analyzed at depth, the small business owner has the information he or she needs to make the decisions that will secure the future of the business. The small business consultant must ensure this is the case.A Successful Small Business Person Works HardWhen the small business owner is clear about his or her Mission and Vision, and is behaving in keeping with a well defined set of values, hard work is not an issue. Working to a well conceived plan generates sufficient enthusiasm that even small gains become immensely gratifying.Quality of thinking, combined with good decisions and focused action, evoke the work ethic that creates momentum and delivers outstanding results. Small business owners are energized and become even more motivated when they are in touch with their own value base.They feel in control when they have a good plan in place that they can work to. This is because they are paying attention to the right things, in the right way, and they can see that they are making progress.Passion, aligned with good decision making at the strategic level, puts them in control of their business and makes them feel alive. It puts them on the path of never-ending improvement, both personally and in their business.

7 Things to Look For in a Home Based Business

What are the things you should look for when you choose a home based business? That is a question often asked to me. Now, I’ve tried many different things, made a lot of mistakes, and also I’ve wasted a lot of money online. In my opinion, it is okay to waste money trying new things but when you waste money on things people already tried and failed on, then you’re just being a complete idiot. I’ve failed many times and wasted a lot of money, so learn from my experiences and failure so you don’t need to fail anymore.

So what are the things you should look for when choosing a home based business:

1. A Unique Product

The first thing you should look for in a home business is a business that offers a unique product. You should never join a business that product is already filled with competitors, where the niche is already saturated. Perfect examples for this are vitamins, juices, pills, and lotions, these kinds of products are often found in MLM opportunities.

These kinds of old school marketing niches are bad businesses or products if you want to get a decent amount of income online or a successful business going for a long time.

Now, what you want is a product that appeals to many people but doesn’t have too many competitions yet. When you sell pills to lose fat, you can only sell that to fat people, correct? Try finding a product that can be sold to all people.

2. A Great Support Team And Network

The second thing to look for when you choose a home based business would be a great support network. Unless you’re someone that is an expert on Internet Marketing or you’ve many experiences you would want to choose a home business that offers a great support network that you can rely on when you run into problems and you need solutions.

A great support network would be like a forum, this is the place where you get personal and specific solutions for you problem. A 1-800 number would be perfect, it allows you to call and talk directly with the support team. A personal sponsoring consultant or mentor like me, I often get questions from my members and it’s my responsibility to help them and answer them. So having a personal sponsoring consultant is a great idea. Webinars and live conference calls that is held on a daily basis would be great too, this is the place where you could interact with the other members here.

So when you choose a home based business, make sure that your business has all of those. Those are the things you must look for in a home based business.

3. An Honest Company Management

The third thing would be an honest company management. When you choose a home based business to start on, make sure you know the company management. This is a must when you decided to be on a long term business with the company. You would want to know what type of individual runs the company. A person with a good track of success record and good reputation is someone you want to work with.

Now, you don’t want to wake up one day and watch that your CEO has ran away with all your money in the news.

4. A Great Marketing System

The next one is a great marketing system; this is a really important thing to look for in a home based business. Now, it doesn’t matter if you have the greatest product in the world but you’re not marketing it or you don’t have a great marketing system to help market your product, it’s useless. It’s completely useless because you won’t be making any success or any money if you don’t market your product, which having success is the whole point on why you are in this business.

Now, let me give you an example, my mom makes a better burger than McDonald but McDonald makes billions where my mom don’t make any money. Why? Because my mom never markets her product, that’s why she never make money from making burger.

There are three things you want to look for when choosing a great marketing system:

1. Would you want to do it?

The first thing is you need to ask yourself would you want to do it. Now, you need to know a lot of old school MLM systems actually tell their members to go out and chase their friends and families. Now you ask yourself, do you want to do it? Are you thick skin enough to go and chase people to buy from you? Now even if you are thick skin enough, you would not want to do that for the rest of your life, correct?

2. How would you respond to it?

The second thing is you ask yourself how you would respond to it. If somebody chases after you with that kind of old school marketing method, harassing you until you buy their product or maybe join them in their business, what would you do? Would you buy from them? I don’t think you would. If you don’t even want to buy from people like them, just imagine yourself doing their marketing method, nobody would buy from you.

3. Does it apply leverage?

The third thing is does your company’s marketing system apply leverage? Internet is the biggest leverage of all; 1.4 billions users are on the internet every single day. Your product would be seen by 1.4 billions of users online. Now imagine that kind of leverage. Now, time leverage, for example does your company have a call center that will help you close sales while you’re doing your things? A predesigned website, prewritten emails follow up? So that you can concentrate on doing your things while your marketing system works for you 24/7, these kinds of marketing systems are what you should look for in a home based business.

5. A Global Reach – Making Sales Globally

The fifth thing is global reach. Does the home business have a global reach, meaning you could make sales globally from any part of the world?

For example, when your market has ran out in the U.S, will you be able to sell your products in Europe, Asia, Australia, or any country in the world?

Products like vitamins, pills, lotions, and health products are those that are hard to be sold globally. Every country has its own rules; you will have a lot of hoops to jump through before you’re approved to sell your products in other country.

Information and financial education products are preferable. You can sell them in any country in this world you want. If the product is unable to be sold online then there’s no use in doing a home based business because the strength in a home based business it’s that you’re going to be making money from global sales.

6. A Decent Compensation Plan

The sixth will be a decent compensation plan. A good compensation plan is one that offers a simple to understand, big upfront income, and also a decent residual income built in.

What I meant by simple is that it is easy to understand. When you ran into compensation plan that is so confusing that you can’t understand it then don’t do it, chances are nobody will understand it.

Second, always look for a home based business that offers a big upfront income, about $1,000+ per sale. So that you could quickly get out of your job and re-invest in your business so that you could achieve financial freedom really quick.

After a big upfront income, you’d want a compensation plan that offers a decent residual income. So that you don’t have to work forever but still get paid for what you’ve done before, a lifestyle that you want without having to be bound by your job. I love what I’m doing.

7. Giving Back To The Society

Now last but not least, this is the thing that everybody overlooks and regards it as an unimportant aspect in a business, is your company giving back to the society? Now, every time your company does charity, giving back to the society, donating for social causes, they are indirectly building credibility online and offline.

When people like your company, it will be easier for you to market and sell your products, correct? If you want to receive, first you must learn to give. That may sounds so cliché, but that is the universal law in all business, will it be home based business or brick and mortars.

Now let’s summarize, what are the things to look for when you choose a home based business:

1. A unique product

2. A great support network

3. An honest company management

4. A good marketing system

5. A global reach to sell your products

6. A decent compensation plan

7. A charitable company

If the home business you’re looking for has all that criteria then you’re in good shape. It would be a mission impossible for you to fail in that home business. Now the main reasons I were able to present these advices were of course, I had those experiences. Where do I get it? The company I work with of course.

7 Incredibly Powerful Tips to Convert Massive Amounts of Sales From Your Advertising

Tip #1 – The MOST Important Decision

Now, before I tell you this one, I want you to know that if you don’t remember anything else from these tips, remember this one (of course, if you really like this one, keep reading and combine it with the rest for best results)!

The single most important decision in your advertising and quite possibly your business is How you position your product.

I’ll say that again.

The single most important decision in your advertising and quite possibly your business is How you position your product.

For example, if I were in business to sell toothpaste, would I want to position it to sell as a product that gets teeth really clean or a product that is good for people with sensitive teeth?

Or another example, if I were selling smartphones, would I want to position to sell to the everyday person or to the tech savvy person?

While these are just examples to get you thinking, it is extremely important of you to know that the decision of how you position your product is a decision you must make before any advertising. Doing so will put you at a significant advantage

If nothing else, at least give this one a try and see for yourself.

Think about how you want to position yourself and make that decision.

Tip #2 – A Large Promise

Next up is also a very powerful tip and exponentially more powerful when paired with the previous tip of how important it is to make the decision of how to position your product.

This is actually the second most important decision you must make in your advertising.

That is, what does your product promise to the customer?

Now, before you start thinking, let me tell you what a promise is NOT.

A promise is NOT a claim.

A promise is NOT a slogan.

A promise is NOT a theme.

A promise is a benefit for the consumer.

Additionally, if your benefit to the consumer is unique and competitive that will be even better for your advertising.

Now, when you make a promise of a benefit, you must deliver or even over-deliver on your promises.

Your product MUST deliver on the promises of benefits that you advertise.

If you are able to both make and deliver on a promise in your advertising, you will be far ahead of others who are in your marketplace.

Tip #3 – Branding and Images

Think of some successful big companies that you know of and that are widely known.

Now think of their logo and branding image.

Chances are, the ones you’ve picked you’re able to immediately identify the business from the logo/branding.

That is the power of having good branding images and logos.

However, when it comes to advertising, many people tend to make up branding images and logos as they go and never really take the time to create a branding image that they can come to be known by.

Over 95% of all advertisement image is created this way.

Many companies fail to use a consistent image that they can be known by. By doing this, they will always lose marketplace position to the business that keeps a consistent image that it can be known by and keep its identity.

With that in mind, it makes sense for you to make a brand image that your business can be known by so you can take a more dominant position in your marketplace over competitors.

Tip #4 – Big Ideas

Remember when you were a kid and someone probably told you to dream big?

Well, in business and advertising it is very important for you to have a BIG Idea.

I mean, you could have a small idea, but who would want to take action or be moved to buy off of a small idea?

Exactly.

Probably nobody.

Unless your advertising is built on a BIG idea, it will simply fail.

I could go into telling you why, but I’m pretty sure you understand that small ideas won’t work.

One thing to clarify before I go further on this is that a BIG idea does not mean a complicated idea. In fact, some of the most valuable (but hard to come by) ideas are the ones that make a big problem much simpler.

It takes a BIG idea in order to get your customers to take action on what you’ve got.

For example, what if I said, “Hey, you should read my report and you might get a couple of sales.”

You probably wouldn’t even click on the report for one, and two, if you did read it with that in mind at the beginning you probably wouldn’t get the massive value that this report is really worth!

On the other hand, what if I said, “Would it light a fire under you to read this entire report if I told you that the tips in it have lead to millions of dollars in sales for many people and I’m giving them to you for free?!?”

Now, while I’m sure that it does light a fire under you to read this report, I want you to know that your advertising must be built on a BIG idea in order to make a BIG impact in sales.

With that said, lets move on to the next tip before any of those people that have made millions start trying to wring my neck for giving you these tips for free!

Tip #5 – First Class Quality

In the previous tip you read about how important it is to base your advertising on a BIG idea.

Another important thing to do is to present a first class kind of quality about your product.

Let me ask you this, “Would you rather eat at a restaurant that takes pride in keeping the place clean or a restaurant that has a cockroach infestation?”

Now, if you’re a normal human being and not a cockroach enthusiast, I’m sure that the one you pick would be the one that is kept clean.

It’s the same way with advertising.

People will be more likely to buy from an advertisement that shows quality.

With your advertising, you want to make it have a first class look and image that you’re proud to present.

People don’t like to buy when the advertisement is ugly.

In fact, if your advertisement is ugly then people will perceive your business that way and it will negatively affect your sales!

In other words, an ugly advertisement leads people to think your product is of lower quality and one they don’t want to buy.

With that said, let the images that people see of your product be one that is of quality (and make sure you deliver on that quality!)

Tip #6 – Go the Distance

One of the common mistakes of many advertising campaigns is that they end up being far more complicated than they need to be.

In some cases, I understand that it may not yet be you that is making the decisions in how the advertising campaigns go.

However, I will tell you that one of the main reasons that advertising campaigns for many companies become more complicated than necessary is because they are reflecting too many divergent views of too many executives.

Not only this, but companies as a whole have too long of a list of objectives they want to accomplish with their advertising.

The problem with this is that it causes the company to never have a single simple promise that they can go the distance with and really create some massive wealth.

Remember from Tip #2 about having a big promise?

It will pay you much better to take a single promise the full distance rather than trying to take a bunch of little ones only a little ways.

Of course, you may be thinking, “didn’t you say that you know that some of us don’t have a say in the advertising?”

I did say that and to that I say this, “It will pay you much better to take a single promise the full distance rather than trying to take a bunch of little ones only a little ways.”

The reason I say it again is because for one it is important in advertising, but even also for you while you work for someone.

Even while you work for someone, what is your promise or benefit that you provide to the company?

Go the distance with that promise so you can be given a better promise.

Of course, if you are already in charge of or part of the decision making, then this is an idea you cannot afford NOT to share with your company.

Tip #7 – Don’t Be a Bore!

If you’re still reading this at this point, then hopefully I haven’t been boring you into reading this.

In fact, if you’re still reading this, I sincerely hope that you have gotten massive value out of this report and will start using these tips so you can build massive wealth in your business and take a more dominant position in your marketplace.

Of course, I hope you haven’t skimmed and/or just skipped to this tip as the other tips before this one are even better than this one!

That said, applying this tip will most definitely make your customers appreciate you more!

All of these tips have been put together in order to provide you with massive values and to get your mind moving in the right directions when it comes to creating your advertising pieces.

If you have massive value in what you’re writing, then people will be interested in reading or hearing what you have to say.

Not only that, but they’ll share it with other people!

Anyhow, this final tip for today is that you do not want to bore your customers.

Have you ever been bored into buying?

I would think not, but how about this:

Have you ever bored anyone into buying?

I certainly hope not, but I know that I’ve seen some advertisements that seemed monotonous, cold, detached, plain, and impersonal.

Hopefully that wasn’t yours…

Anyhow, it is important to speak like a human being rather than your high school history teacher that read the text book in such a monotonous voice that it seemed like the clock was put to sleep!

Captivate your audience.

Be charming.

Make them hungry for what you’ve got.

If you are able to keep your audience captivated and interested in what you’ve got, then you will have done better than many advertisements. In fact, at this point in this report I’m at almost 1900 words!

Point is, people will read it if it is interesting and valuable to them.

I certainly hope that you have gotten something valuable out of this report. Remember, that even one of these tips can put you far ahead of your competition. If you were to begin using many or all of these tips, can you imagine the difference it could make?

(P.S. If you can imagine what difference it would make then you are already well on your way!)

Yours Truly,

Yong Kang

That is all for this free report. I hope that you have gotten something valuable out of all of this and will apply at least one or more of these tips so you can take the lion’s share of the money in your market. That is our BIG idea and promise to you as a Wealth Building Dynamics DIAMOND member.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

How to Find Great Live Auctions for Resale Items

Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.

I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.

Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.

There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.

There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.

Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.

There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.

Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?

Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.

Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.

A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.

Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.

When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.

When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.

Hiring An Auction Company

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.

Five Tips for Selling at Live Auctions

Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.

People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!

Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.

Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.

Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.

After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.

Tip 2: Be sure you clearly understand the terms and policies of the auction house.

Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.

Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.

Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.

Tip 3: Make sure the auctioneer knows what you’re selling.

It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.

Tip 4: Present your items neatly.

No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.

There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.

While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.

Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.

The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.

Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.

If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.

Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!

The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.

Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.

Differences in the Types of Auctions That Take Place Around the World

Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.

Auction Listings Are Vital to the Success of Fundraising Auctions

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.